Project Description

The Challenge

To reframe the supply chain narrative and make key members of Congress aware of public sentiment around drug pricing.

The Solution

Launched a Coalition and created a narrative that integrated into the content of programs with the greatest propensity of reaching both patients and members of Congress. #PatientsoverProfits. That was combined with a paid social media campaign where proprietary data analytics identified and created a custom target audience of 48 million patients. Together, the campaign drove people to the coalition website for education and advocacy. The central message focused on why drug prices increase and patent reform.

The Results

Reached nearly 13 million people between the national programs and social media. The campaign received over 8 hours of content and generated nearly 5 Million engagements in social media with a CTR of just under 7% (FB average is less than 1%).