Project Description

The Challenge

After nearly a year of being shutdown from the pandemic, how to reengage the public to visit the Presidential Library and Museum.

The Solution

Started with existing data held by the NLM. This data was analyzed using proprietary analytics to create a profile. From that profile, a custom look alike audience was built to whom a paid social and digital campaign was geotargeted. Ads linked to where online purchases would qualify for a discount. This was done in tandem with a targeted radio campaign.

“Working with the digital team was seamless and turnkey. We needed to get people back to the library and museum after nearly of year of being closed. The team put their analytics expertise to work and executed a campaign that worked beautifully. Great work!”

– Joe Lopez | VP Communications

The Results

Drove over 16,000 visits to the website and converted 31% to group ticket sales. Certain ad sets achieved CTR’s of over 7%.