Project Description

The Challenge

To develop a strategy for donor development that combines branding with online giving in order to capture donor data.

The Solution

Created and Implemented a native ‘Doing the Most Good’ segment that utilized the influence and reach of nationally syndicated radio shows and their respective social media presence. Created and modeled a social media audience of likely donors and targeted the digital campaign toward them.

“Thank YOU for your partnership and good work! You and your team obviously made such an impact on so many lives with the funds that you helped raise this past Christmas season. …our digital giving was up 9-10% over last year”

– Andrew Dobney | Digital Director for Salvation Army

The Results

Attained a 2:1 ROI for the past 5 years.