The Challenge To develop a strategy for donor development that combines branding with online giving in order to capture donor data. The Solution Created and Implemented a native ‘Doing the Most Good’ segment that utilized the influence and reach of nationally syndicated radio [...]

The Challenge To create compelling, weekly video content that aims to address many of the questions on people’s minds and to build the Why Minutes brand into an educational and entertainment hub for this content. The Solution Identified some of the top “Why” [...]

The Challenge To create a campaign that touts the benefits of Tax Cuts and the economic benefits to America’s Small Businesses. The Solution Tax Cuts Now. Created a campaign utilizing national talk radio and a social media / custom data modeling tool designed to elevate [...]

The Challenge To reframe the supply chain narrative and make key members of Congress aware of public sentiment around drug pricing. The Solution Launched a Coalition and created a narrative that integrated into the content of programs with the greatest propensity of reaching [...]

The Challenge To boost theatrical ticket sales in 13 key markets and to elevate the narrative about the film in advance of the academy awards. The Solution Created an ‘embed’ campaign utilizing influential personalities and had them integrate messages into the fabric of their shows. [...]

The Challenge After nearly a year of being shutdown from the pandemic, how to reengage the public to visit the Presidential Library and Museum. The Solution Started with existing data held by the NLM. This data was analyzed using proprietary analytics to create [...]